Mission to Succeed

Carol Livingstone and her business education students at Hugh Boyd Secondary School in Richmond, British Columbia, develop a mission statement for their year together running a desktop publishing company. "We look at other mission statements and at what we want to accomplish in the year," she explains. The students brainstorm various possibilities, and together they create, at most, two brief statements outlining their priorities, such as, "We will incorporate our talents, entrepreneurship and enthusiasm into a business that provides the highest quality products to fulfil the needs of our clients. As a company, we are committed to community service and participate when the need arises." This mission statement helps keep the students focussed and motivated through the school year, Livingstone says.